Changemakers for Aldi Recruitment
FROM AN ANALOGUE START
In 2017 we built a business case to support migrating spend from print to social for Aldi (Recruitment). Since then, digital has grown from a small percentage of the budget to the majority share. Channels include Instagram, Tik Tok, Spotify, YouTube, display, VOD, Sky Go and AdSmart.
OVERSEAS RECOGNITION
Following a successful 2020 campaign, Frank & Bear are responsible for developing the campaign creative for Ireland and the UK.
THE VALUE WE ARE CREATING
- Year on year growth in applicant volumes.
- Significant increase in applicant quality following the launch of the 2020 campaign. Vacancies were filled months ahead of schedule.
- Several awards along the way including the ‘Student’s Choice’ award for two years running at the 2019 and 2020 Grad Ireland Awards.
- Recognition for the Irish team in the UK and beyond.
- Introduced category-firsts including first recruitment brand on TikTok and Snapchat in Ireland.